Step 1: Recognise the Shift
Last year, the average UK adult spent 2.3 hours a day on a mobile device for gaming, up from 1.8 in 2024. That extra half‑hour is no longer a niche pastime; it’s a new leisure hub. lolajack.
Last year, the average UK adult spent 2.3 hours a day on a mobile device for gaming, up from 1.8 in 2024. That extra half‑hour is no longer a niche pastime; it’s a new leisure hub. lolajack.